Blog
Do you really understand social media?
Social media is shrinking the world. We can communicate with as many people as we have time for domestically and internationally. You might be surprised at the number of social media platforms available. Here is a link to a list I found on Wikipedia. Does this list...
“Do. Or do not. There is no try.” Yoda
Writing a book is not for the faint of heart, but if you are called to do so, you won’t rest until it’s done. There are numerous reasons for you not to write a book. But for every reason that you come up with, there at least two reasons why you should. Here’s the top...
Developing Customer Relations as an Author
When you sat down to write your book, little did you know that you would become a customer service representative as a result of doing so. In today’s marketplace, the best way to build a tribe is through relationship marketing. That literally means that you will have...
What are you branding?
Authors/writers try to brand many things, but the most important components of your image are your name and your face. If you brand these two, your followers will find everything linked to you--if you are consistent. If you brand a book, you will have to brand each...
Some of the parts of self-published book marketing might surprise you.
You may think that marketing is simply selling a product--not so. Marketing is a complex activity with many components. The first decision a writer has to make is whether he/she is writing as a hobby or as a business. If your goal is simply to write for...
Can Authors Learn Anything From The 2016 Super Bowl Advertising?
I think so, but before we get into details, let's do some brainstorming. When you sit down to write a book, do you think about who you are writing to? Do you know where your readers hang out; what they read; where they shop; where they work; what income they make;...