YouTube is a HUGE resource for Internet knowledge–not just music, movies, cat videos, etc.. It’s an international university.

If you want to know the purpose of a social media platform, you must study it.

Not like you would study if you were working toward becoming a Neurosurgeon, but enough to understand what its purpose is and how to use it.

Many hear about a platform and jump on it using the same method they use on every other platform. This just doesn’t work–at least not consistently. The old saying, “even a broken clock is right twice a day” indicates everything works a little bit, but social media marketing isn’t a hit and miss strategy.

Not if you want the benefits it can provide.

Here is a strategy that works for me. If I really want to understand a social media platform, I take some time–maybe a day–maybe a week to study it. I search Google for articles and I search YouTube for videos.

For example–a search for Stumbleupon videos on YouTube brings up 16,000 results.

1. I then scroll through a few pages looking for titles that tell me the jist of the video.
2. I then look at how old the video is as I want the most current information. Most of the videos are less than 15 minutes so they are quick watches.
3. I weed out the unprofessional videos and digest as much information as I need to determine

• if its a platform that I feel has merit

•  if the potential benefits justify the time I will have to spend interacting

•  if the learning curve is so steep that members won’t stick with the program.

I have found there is no other way that will give me the input I need to make a decision. No matter how much someone else likes a platform–it may not be a good fit for me and what I am wanting to accomplish.

Is it worth taking the time to work this strategy. For me? Absolutely! Some social media platforms are ‘time sucks’ from my perspective. I don’t have time for them.

I hope you learn solid principles to help you on your journey of success—whatever success means to you.

Change something today to make your tomorrow better.

Tom Blubaugh
Literary Strategist, LLC
TomBlubaugh.net
tom@tomblubaugh.net
417-812-6110

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