I think so, but before we get into details, let’s do some brainstorming.
- When you sit down to write a book, do you think about who you are writing to?
- Do you know where your readers hang out; what they read; where they shop; where they work; what income they make; what their political opinions are; where they are spiritually; their age; their sex; their nationality; and more?
Do you think this is important? Read this short article: http://entm.ag/1Lmkbmy .
A very small percentage of my clients can tell me who their target market is. I encourage them to look through a magazine until they see the image of the person who represents their reader, place that image in a frame, and write to her/him.
Michael Hyatt says (paraphrased) if you believe your target market is the whole world, you have no market at all. Why? Because you can’t market to the whole world.
Now let’s look at the Super Bowl advertisers: average cost for a 30-second commercial in Super Bowl 50: $4.8 million; Price per second for a 2016 spot: $160,000.
- Who do you think they are advertising to?
- The thousands in the stands or the millions watching their televisions?
- Can you tell by the half-time entertainment what market they are targeting?
- By the commercials?
Sure you can! It’s a science*.
According to the survey I am taking, which is still in process, 40% have some kind of marketing budget–60% plan to have one or have not thought about having one, but, either way, don’t have one yet.
The take away is that most authors don’t know who their target market is and don’t have a budget to reach them if they did know. This is certainly not intended to be a ‘put down’. It is intended to be a ‘wake up’ call.
This is the very beginning of the marketing process. The book marketing process starts before you start writing your books. This may help you understand: http://bitly.com/1LQtskg .
*You can find the marketing stats at this link: http://bitly.com/1VKTI2C .
I hope you learn solid principles to help you on your journey of success—whatever success means to you.
Change something today to make your tomorrow better.
Literary Strategist, LLC