Imagine a first-time author desiring to market a book, seeking online assistance. On an initial search on Google, they pull up over 5 million answers to a very simple question, “How do I market my book?”
To complicate things further, there are a lot of entries that talk about book promoting. The million dollar question is: “What’s the difference between book marketing and book promotion?” Let’s take a trip to Merriam-Webster Dictionary to find out.
Promotion is defined as something (such as advertising) that is done to make people aware of something and increase its sales or popularity.
Based on the definitions, it appears that promotion is an activity or tool utilized during the book marketing
So what is the book marketing process anyway? Here I’ve broken it down into three phases:
Pre-release – before you actually start the book you should consider the how, what, why, and when of your book. During the construction of your manuscript, you should have a marketing strategy that supports the following questions:
- How are you going to market it?
- What will make your book attractive to your target market?
- Why would anyone want to buy your book?
- When is the best time to promote your book after you have developed relationships with your targeted readers?
During Release – when the book is finished decide the following:
- How you are going to promote the book online and offline.
- Develop and implement a marketing timeline.
- Be consistent with your brand, logo, color scheme, and media message when promoting your
- Be constant in your delivery. For Example, Your targeted reader should be able to
depend on your social media posts on Tuesday if that’s when you will be sending them.
Post Release – After the initial release, it is hard work keeping your targeted audience
purchasing your books. To do so, you may need to:
- Blog, blog, and blog some more about your topic.
- Get some speaking gigs, radio interviews or be a guest blogger.
- Set up book signings, apply for awards, and give away books as promotional items at events.
- Attend writers’ conferences or join a writers group.
- Get established reviewers to review your book.
- Make sure your readers can find you. For example on Social media, your website, in your local press outlets, etc.
As you can see marketing a book encompasses a lot more than promoting your book. There are tons of things that need to be done behind the scenes so that you can effectively make your manuscript a book magnet.
Change something today to make your tomorrow better.
Literary Strategist, LLC