Are You Promoting Your Product Instead of its Benefits?

Spend a couple of minutes and take a 365 degree  turn in any room in your house. Let your eyes fall on each item.

Pick out any piece and ask yourself this question —why did I spend my hard earned dollars on this article?

Home interior

Was it the:

• Price?
• Usefulness?
• Color?
• Design?
• Size?
• Brand?
• Quality?
• Uniqueness?
• Feel?

Pans in the kitchen

 Was it:

• A conversation piece?
• A dare?
• An impulse?

Estantería llena de libros

Did it:

• Comfort me?
• Somehow reflect me?
• Remind me of a time?
• Remind me of a person?
• Make me feel better?
• Relax me?
• Solve a problem?
• Accomplish a goal?
• Satisfy a need?

Every item in the room is a product.

Everything in this list is a benefit.

Try to remember this the next time you are doing a post or tweet of the product you are trying to sell.

Think attraction rather than promotion.

Think benefit.

Change something today to make your tomorrow better.

Tom Blubaugh
Literary Strategist, LLC
TomBlubaugh.net
tom@tomblubaugh.net
417-812-6110

 

 

About the author

Tom Blubaugh

Tom Blubaugh was raised in a small town in southeast KS. He began writing poetry at age fourteen. Tom has written nonfiction most of his adult life. He self-published his first book Behind the Scenes of the Bus Ministry in 1974. Tom wrote articles for denominational and business magazines from 1975 through 1995. He co-wrote The Great Adventure for Barbour Publishing Co. in 2009. Bound by Faith Publishers published his first fiction Night of the Cossack in April, 2011. Tom is married to Barbara. They have six children and fourteen grandchildren. Tom has been a public speaker for 40 years. He has been a self-employed entrepreneur since 1973.

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