So many writers I talk with are busy reinventing the wheel.
I think there are two reasons:
- They join a community where everyone is in the same boat they’re in.
- They try to perform important activities without the benefit of knowledge and experience.
I refer to them as Sheeple.
Sheeple are people who get involved with a group where everyone is emulating another without anyone measuring the results to see if the activity works.
An important principle to embed in one’s mind is—if it can’t be measured, it isn’t worth doing. Activity doesn’t always mean productivity or yield.
Leveraging, on the other hand, can be very productive.
One of the definitions of the noun leverage is: the use of a small initial investment, credit, or borrowed funds to gain a very high return in relation to one’s investment, to control a much larger investment or to reduce one’s own liability for any loss.
Did you automatically think of money when you read the word investment?
I think that is normal, however there are two other assets that come to my mind—energy and time. We use energy—we spend time, but both can be invested.
We can restore energy with sleep.
We can never bring back time.
One of the greatest delusions is that we can save time.
We may reduce the time we spend doing something, but we only spend it on another activity. The reality is we lose 1,440 minutes every single day that we will never get back.
This being the case, shouldn’t we spend them wisely?
Think about leverage and how one can use it effectively.
Later we’ll talk about some leveraging strategies.
Change something today to make your tomorrow better.
Literary Strategist, LLC