Blog
Why Story Telling is the Essence of Marketing.
Marketing is often the biggest roadblock for authors. Many of them have a story to tell, and they present it in a remarkable way. Yet, when it comes to sharing their story with the world, they balk. This is the reason many authors have a large inventory of books in...
Marketing to People Not Numbers.
Guest blog article by Jennifer L. Self. I recently attended a play portraying Mark Twain’s The Prince and the Pauper. The setting was 16th century England, right before the death of Henry VIII. His son, Edward, succeeded him to the throne but lived for a very short...
Does being a successful author have anything in common with becoming a Neurosurgeon?
YouTube is a HUGE resource for Internet knowledge--not just music, movies, cat videos, etc.. It's an international university. If you want to know the purpose of a social media platform, you must study it. Not like you would study if you were working toward becoming...
WHAT FUELS YOUR FIRE? ONE ANSWER: KINDLING!
By Whitney McKendree Moore This happens to me constantly! Working with Tom Blubaugh, Literary Strategist, opened my mind about marketing, which, until I met Tom, I had considered practically a swear word. It was Tom who first suggested to me that all marketing really...
Do you have a team to help you succeed?
Writers are enigmas! Passion drives them to pour their heart out on paper. Then they realize that like the monarch in The Emperor's New Clothes, they are standing in public in their birthday suit. That’s why it’s imperative to have “good” team support when you embark...
PROMOTING YOUR BOOK IS MORE THAN TRYING TO SELL A PRODUCT.
Technology has changed the game for authors who want to sell books. No longer can you sit for hours at a table in a bookstore and wait for the crowd to find you. It’s a comfortable position, but it just isn't happening anymore, unless you are a celebrity or...