Authors/writers try to brand many things, but the most important components of your image are your name and your face. If you brand these two, your followers will find everything linked to you–if you are consistent.
If you brand a book, you will have to brand each book you write. If you brand your name, your books will be branded as well. Think Tom Clancy, Stephen King, Oprah, etc.. There are exceptions–J. K. Rowling is a branded name, but so is Harry Potter.
Name branding is more important in fiction than non-fiction. In fiction, the author’s name is the object of the search. In non-fiction, the topic is what the reader is searching for. The exceptions–memoirs, biographies, and autobiographies.
Be consistent with your name and image. Use the same across all of your social media platforms, blog, and website. Make it easy for your followers to find you. Link everything to your website/blog/bookstore. It is much more effective if your website, blog and bookstore are together. If followers and searchers have to go to three separate addresses, you will most likely lose them in the process. At the very least–cross-linking is important. One of the reasons that malls are so popular is the ability to go to one location for multiple items.
Google your name. If you have a common name, you may have to be creative with your domain name/s. If you Google Tom Blubaugh, you will find mostly me, but there is a Tom Blubaugh in the Kansas City area who is in prison for embezzlement. YIKES! To fight this, I have nine domain names that point to my website/s:
I started doing business on the ‘net in 1995 on eBay and have been branding my name since.
I hope you learn solid principles to help you on your journey of success—whatever success means to you.
Change something today to make your tomorrow better.
Literary Strategist, LLC