YouTube is a HUGE resource for Internet knowledge–not just music, movies, cat videos, etc.. It’s an international university.
If you want to know the purpose of a social media platform, you must study it.
Not like you would study if you were working toward becoming a Neurosurgeon, but enough to understand what its purpose is and how to use it.
Many hear about a platform and jump on it using the same method they use on every other platform. This just doesn’t work–at least not consistently. The old saying, “even a broken clock is right twice a day” indicates everything works a little bit, but social media marketing isn’t a hit and miss strategy.
Not if you want the benefits it can provide.
Here is a strategy that works for me. If I really want to understand a social media platform, I take some time–maybe a day–maybe a week to study it. I search Google for articles and I search YouTube for videos.
For example–a search for Stumbleupon videos on YouTube brings up 16,000 results.
- I then scroll through a few pages looking for titles that tell me the jist of the video.
- I then look at how old the video is as I want the most current information. Most of the videos are less than 15 minutes so they are quick watches.
- I weed out the unprofessional videos and digest as much information as I need to determine
- if its a platform that I feel has merit
- if the potential benefits justify the time I will have to spend interacting
- if the learning curve is so steep that members won’t stick with the program.
I have found there is no other way that will give me the input I need to make a decision. No matter how much someone else likes a platform–it may not be a good fit for me and what I am wanting to accomplish.
Is it worth taking the time to work this strategy. For me? Absolutely! Some social media platforms are ‘time sucks’ from my perspective. I don’t have time for them.
I hope you learn solid principles to help you on your journey of success—whatever success means to you.
Change something today to make your tomorrow better.
Literary Strategist, LLC