You may think that marketing is simply selling a product–not so. Marketing is a complex activity with many components.
The first decision a writer has to make is whether he/she is writing as a hobby or as a business. If your goal is simply to write for yourself, your family, and your friends and you really don’t care whether you sell any copies or not–you have a hobby.
If you decide you are not writing as a hobby, then understanding what is required to successfully market is crucial. You may have a published book on Amazon, but it is only one of about 12 million others. How will readers find your book? Who are your readers? How can you attract them? It’s a lot like fishing–you have to know where the fish are and what bait attracts them enough to grab your hook.
You may think a book proposal is only for those who want to be traditionally published. You would be wrong. A well written book proposal includes much marketing information you, as a self-publisher, need to know.
Here is a link to a sample book proposal: http://bitly.com/1RuH8kg . I recommend you take some time to read and study what it contains and then thoughtfully write one for your own book. Granted, this is usually written after the manuscript is completed, however, it’s a very good idea to know specifically who you are writing your book to before you start.
I hope you learn solid principles to help you on your journey of success—whatever success means to you.
Change something today to make your tomorrow better.
Literary Strategist, LLC