One of the biggest mistakes a writer can make is to treat their profession as if it isn’t a business.
If your intent is to make a profit, you have a business. If not, you have a hobby. It is either one or the other.
- A hobby is usually done in your home. Most writers write in their home.
- A hobby is usually a part-time activity. Most writers write part-time.
- A hobby requires an investment—equipment, materials, time. Writing is the same.
- Many hobbyists perform for their own enjoyment. Many writers do the same.
- Many hobbyists take their products to shows to sell. Many authors do the same.
- Most hobbyists don’t have a brick and mortar store. Most authors don’t either.
Have you ever been to a craft fair? Most likely you have. You go into a building or outdoor area and you see hundreds of booths housing all kinds of items. You may be looking for a particular item or you may be like me—you just enjoy the people, sights, sounds, and smells.
Every booth you pass has one or more people who have invested time and energy making their product just hoping you’ll stop, come over or come in, and purchase one or more items. If you’re a people person, you probably smile or nod as you walk by. They have only a few short seconds to get your attention long enough to encourage you to stay and spend a while with them.
They know if they can engage you in a conversation, the chances of your buying increases dramatically. Most of the people who walk by don’t make eye contact with them for this reason.
- Most hobbyists don’t sell their products online. Most authors try to.
We all know that Amazon has changed the publishing and book marketing world. Most authors place their books on Amazon.com. It just makes sense. Amazon has spent millions of dollars since July 5, 1994 developing their online platform. They draw millions, if not billions, of visitors to their site. But really—there are 12+ million books available to the reading public. How does anyone find your book?
Your website is:
- The most important part of your marketing.
- Your booth at the fair.
- Your brick and mortar store.
- Your hub.
- The focal point of your business.
According to InternetLiveStats.com, there are well over 1 billion websites on the internet. One website for every seven people in the world.
According to Tony Haile, CEO of Chartbeat, in his article—What You Think You Know About the Web is Wrong —he says, “If you’re an average reader, I’ve got your attention for 15 seconds . . . .”
Here is a question to ponder: if you are not an experienced web designer who understands the language of colors, the importance of key words, and the principles of marketing—should you be the designer of your website?
Change something today to make your tomorrow better.
Literary Strategist, LLC